APB Asia Pacific Breweries Ltd (APB)
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About APB: Corporate Profile About APB

Corporate Profile

Listed on the Singapore Exchange, Asia Pacific Breweries Limited (APB) is one of the key players in the beer industry. A joint venture between the Fraser and Neave Group of companies and Heineken International, APB was established as Malayan Breweries Limited (MBL) in 1931. It went on to open its first brewery in Singapore and launched the award-winning Tiger Beer a year later.

To more accurately reflect the growing regionalisation of its business interests, MBL was renamed Asia Pacific Breweries Limited in 1990. Today, APB oversees a portfolio of over 40 beer brands and brand variants, including Tiger Beer, Heineken, Anchor and ABC Stout. The group operates an extensive global marketing network, which spreads across 60 countries and is currently supported by breweries in countries including Singapore, Cambodia, China, India, Laos, Malaysia, Mongolia, New Zealand, Papua New Guinea, Sri Lanka, Thailand, and Vietnam.

With more than 70 years in the brewing industry, APB has been consistently ranked by the Far Eastern Economic Review as one of the top companies in Asia. KPMG also rated APB as among the top ten value creators in Singapore, for having consistently added value for its customers, consumers and shareholders.

APB benchmarks itself against international brewing standards and observes the most stringent brewing process that sees no less than 250 quality control checks. This explains why APB breweries are among the forerunners in their respective markets with various quality assurance certifications including the ISO 9002, ISO 9001:2000, and the Hazard Analysis and Critical Control Point.

APB's flagship brew, Tiger Beer commands a strong following in Asia and is also widely enjoyed in many European cities such as London, Manchester, Dublin, Glasgow, Berlin, Copenhagen, Stockholm and many others. The internationally recognised Singapore beer has accumulated a long list of accolades, awards and distinctions. The most notable include an international award at the Brewers Exhibition in London, the Brewing Industry International Awards, UK, 1998 (the equivalent of the Oscar Awards for the brewing industry) and the coveted Gold Monde International Quality Trophy. More recently, Tiger Beer won the Gold medal in the European Style Pilsener category of the 2004 World Beer Cup, a competition which is considered "the Olympics of Beer Competitions" by the industry. The same year also saw the brew being named one of the coolest brands in the UK by SuperBrands UK Ltd, an independent arbiter on branding in the UK.

APB is also one of the few corporate organizations in Singapore to set up its own philanthropic foundation, the Asia Pacific Breweries Foundation to render financial aid to causes in Creativity Development, Achievements in Human Excellence and Humanitarian Awards.


Fraser & Neave, Limited

Fraser and Neave, Limited (F&N) is a leading Pan Asian Consumer Group with core expertise and dominant standing in the Food and Beverage, Property and Printing & Publishing industries. Leveraging on its strengths in marketing and distribution; research and development; brands and financial management; as well as acquisition experience, it provides key resources and sets strategic directions for its subsidiary companies across all three industries. F&N's commitment is to grow and strengthen its core businesses so as to provide sustainable earnings to shareholders through geographical expansions.

Today, F&N owns an impressive array of renowned brands that enjoy market leadership across a mix of beer, dairies, soft drinks and beverages; residential properties, retail malls and serviced residences; as well as publishing and printing services. Listed on the Singapore Exchange, F&N's shareholders' funds are in excess of S$3billion, and its total assets employed exceed S$7billion. F&N is present in more than 20 countries spanning across Asia Pacific, Europe and USA and employs more than 14,000 employees worldwide.


Heineken

Heineken has its roots in Amsterdam, where in 1864, Gerard Adriaan Heineken acquired the Hooiberg (Haystack) brewery. This brewery itself dates back to 1592. Heineken N.V. is the most international brewer in the world. The Heineken brand is sold in almost every country in the world and the company owns over 115 breweries in more than 65 countries with a total volume of 113 million hectolitres. Heineken owns and manages a strong portfolio of more than 120 top selling brands, which has Heineken at its centre.