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28 September 2005 Tiger Beer's Asian-Inspired Visual Arts Extravaganza Thrills Crowd in New Zealand
Auckland, New Zealand - On 16th September 2005, more than 550 guests were treated to a one-night only distinctly Asian yet unmistakably world-class visual arts performance at Tiger Beer's TRANSLATE in Transmission Room in downtown Auckland. Maintaining its close association with contemporary visual arts in New Zealand, Tiger Beer brought some of the best international and local designers to create six motion visual art pieces which were projected on suspended giant silk fabrics. The crowd soaked into the party atmosphere and was captivated by the opening segment performed by a Chinese opera singer. The night then developed into one that was filled with the hottest dance tracks played by one of the best in the London DJ circuit - DJ NIKKI, supported by local DJ Submariner. The climax came in the synchronization of her tracks with the rhythmic routines performed 'live' by Japanese Taiko drummers - bringing out a fusion of music from the East and West. Exclusively for invited guests, the party boasted a surreal Oriental underground atelier created by Ant Sumich - the executive producer of design for Lord of the Rings as well as the sets of Whale Rider and Xena. Under his creative direction, the arcane TV studio was transformed to a scene seemingly straight out of old downtown Shanghai. Ornamented with oriental parasols perched from the ceiling at the entrance and festooned with exotic flower arrangements, Asian silks and tiger motifs around the venue, the 'set' also featured a plush chill-out area which was adorned with red velvet pillows and sofas and decked with red lanterns, fairy lights and crimson drapes; not forgetting a bar that was replicated into a Asian curio shop. Describing it as an incredible party scene, DJ NIKKI said of TRANSLATE, "I have DJ'd at some amazing gigs all over the world, but the Tiger Beer event was truly special. It was fantastic to bring my DJ style to an event where we could merge eastern and western music from the classical opera to hip-hop and dance beats. Combined with the overwhelming energy from the crowd, this party was a very unique experience." Following the success of TRANSLATE, Tiger Beer aims to bring more of such events characterized by "the Best of Asia" to Tiger Beer drinkers in other destinations in the near future. Here are what some have to say about TRANSLATE: "It's something new that I haven't seen done before, it definitely stands out!" Sarah, 23 "It's something different. A lot of the parties in Auckland blend into one another but TRANSLATE is a different experience altogether." Cameron, 24
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