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25 July 2007 Toast To The Nation’s 42nd Birthday At TigerLIVE For Only $4.20 Tiger celebrates National Day with Singapore in this one-time only special
Simply arrive at TigerLive decked out in either the national colours (red or white) or the Tiger colours (gold, orange or blue) to enjoy this special offer which comes with a complimentary glass of Tiger beer or soft drink*. The lucky 42nd, 420th and 4,200th visitors will also stand to win attractive Tiger hampers! Take the TigerLive tour for a walk down memory lane and discover how Tiger’s heritage and growth is rooted in Singapore’s history. Housed in the historic St James Power Station, the TigerLive experience will immerse visitors in a unique time travel that will take them through Singapore’s rich heritage and Tiger’s key development milestones. Visitors will also learn all about the beer brewing process and can even try their hand at tapping their own Super Cold Tiger. Ms Andrea Teo, Head of New Business Development, Asia Pacific Breweries Singapore, said: “Singapore’s history has always been an integral part of and resonates deeply with the growth of Tiger Beer. That’s why we decided on this special promotion to encourage Singaporeans to gather with friends and family at TigerLive to celebrate the nation’s birthday. It’d be a great occasion for everyone to learn about the history behind the nation’s best loved brew told through an interactive multi-media tour, ending with Singaporean’s favourite pastime – shopping!” Hyping the celebrations up a notch, every visitor can take home a piece of Singapore’s favourite beer by purchasing their first specially designed Tiger glass tumbler for a nominal $0.42 at the TigerLive shop. Subsequent tumblers will cost $4.20 instead of the usual $6.90, with all other Tiger memorabilia to be sold at a 20 per cent discount. TigerLive is open daily, from 11:00 am to 8:00 pm, with the last admission at 6.30pm. * Minors under the age of 18 years require adult supervision and will be served soft drinks. About TigerLIVE TigerLive is Singapore’s first state-of-the-art multi media brand experience centre that engages and invites visitors to Explore the World of Tiger Beer. The first of its kind in Southeast Asia, the TigerLive journey is a unique, interactive tour that weaves in Tiger’s award-winning legacy, rich Asian heritage and beer brewing process via six specially created, multi-sensory experiences. Housed in St James Power Station, TigerLive is the only DAYTIME attraction in the complex. Visitors may choose to enjoy the TigerLive experience in one of four languages – English, Mandarin, Japanese and Korean. TigerLive was a finalist in the Small Attractions category of the inaugural Asian Attractions Awards 2007, a joint collaboration between the International Association of Amusement Parks and Attractions (IAAPA) and satellite TV channel AXN Asia. Address: St James Power Station, 3 Sentosa Gateway #01-02 Singapore 098544
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TigerLive is throwing Singapore’s 42nd birthday bash and everyone’s invited! From 9 to 12 August, for just $4.20 (usual $21), Singaporeans and tourists alike can experience the history of Tiger and Singapore at TigerLive, the nation’s first multi-media brand entertainment centre.