29 September 2005

The Power of Two

Reeb Dark Beer

Spartacus

On the 29^th of September, Shanghai Asia Pacific Brewery (SAPB) launched two new beers into the market - Reeb Dark Beer and Spartacus Alcoholic Malt Beverage.

Reeb Dark Beer is specially brewed using black malt so as to achieve a mahogany hue on the beer. It is aromatic, rich and full bodied and comes with a tinge of sweetness.

Spartacus, on the other hand, boasts a rich and well-rounded flavour with a slight roasted aftertaste. Traditional European techniques have been adopted for the brew and its unique profile is created by roasting the malt before fermentation. Low in carbonation, this alcoholic malt beverage which also comes with a hint of honey is targeted at yellow rice wine drinkers at on-premise outlets.

The launch of Reeb Dark Beer and Spartacus signifies SAPB's consistent drive for innovation; and is aligned with SAPB's brand strategy to strengthen its portfolio to corner a larger slice of the Chinese market.

top