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Brand Portfolio: Key Brands Brand Portfolio

Tiger Beer Tiger Beer

One of the world's finest beers, Tiger Beer is enjoyed in some 60 countries across the globe. The distinctive taste of Tiger Beer is favoured by the modern man of today. Tiger Beer is synonymous with self-progression, manliness and social engagement. As a world class, award-winning quality beer that is winning the world over, Tiger Beer is on track in realizing its aspiration of becoming a leading pan-Asian beer brand.

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Heineken Heineken

Embraced by drinkers in over 170 countries, Heineken possesses the widest international presence of any international beer brand. Distinctive in a green bottle, its exclusive image finds rapport with sophisticated young adult consumers who enjoy cutting-edge music experiences and premier sporting events.



Anchor Anchor

Anchor was first brewed in Singapore over 70 years ago using German technology and brew masters. Anchor's value-for-money positioning and its refreshing and signature crisp taste have clearly struck a chord with drinkers in over 10 countries in Asia.

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Baron Baron's Strong Brew

Launched in Singapore in 1997, Baron's Strong Brew is European to the last drop. Traditionally blended from the finest European hops and malt for a strong smooth taste, Baron's delivers a message of solid European heritage. Its authenticity has translated into a strong presence in the high alcohol beer category. Baron's packaging is distinctive in design, reflecting its premium image and quality.

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ABC ABC Extra Stout

Determined, confident and successful, APB's proprietary ABC Extra Stout reflects its core drinker's values and self-image. ABC Stout drinkers know what they want and will go the extra mile to get it. They want the best and do not settle for anything less. Appreciated for its full-bodied and robust taste, ABC is the leading premium stout in Cambodia.

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