Get Your Sexy Back - one of APB's campaigns designed to educate our consumers on the importance of drinking in moderation.

As responsible corporate citizens, APB and its breweries advocate responsible alcohol consumption and are pro-active in our stance against alcohol abuse, in particular underage drinking and drink driving.

Mindful of our social responsibilities, we have always ensured responsible marketing and promotion of our beers and support responsible and sensible drinking campaigns which promote public awareness and educate consumers on responsible and moderate drinking.

Amongst the many initiatives we have participated in are Get Your Sexy Back, a campaign that promoted drinking in moderation amongst youths in Singapore; the Know When campaign held in collaboration with the National Traffic Safety Committee of Vietnam to educate the public on drinking responsibly; the annual Responsible Drinking campaign by the Singapore Traffic Police; Responsible and Ethical Alcohol Consumption in Thailand; and the Social Alcohol Model programme in Papua New Guinea.