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11 July 2006 
Tiger Beer Kicks Off Three-Year Partnership Deal With FC Barcelona Tiger beer (Tiger) announced today that it will present football fans in Asia more exclusive world-class soccer experiences as it inked a contract with internationally-renowned Futbol Club Barcelona (FC Barcelona). The three-year deal establishes Tiger as the official partner of FC Barcelona, the reigning Champion of the UEFA Champions League 2006, in Southeast Asia namely Cambodia, Laos, Malaysia, Singapore, Thailand and Vietnam. Today, Mr Javier Muņoa, International Marketing Director of FC Barcelona, has specially flown in from Spain to seal the partnership with Asia Pacific Breweries Ltd's (APB) Commercial Director, Dr Les Buckley, in a Signing Ceremony. This landmark partnership with FC Barcelona is in tandem with Tiger Beer's long-term goal to create football passion and enhance the soccer scene for fans in the region. It also reinforces the brand's current efforts behind the English Premier League broadcast and its sponsorship of Arsenal Football Club (Arsenal FC) in Singapore, Vietnam, Thailand and Malaysia, to bring "the best of football" to Asia. Dr Les Buckley, Director, Group Commercial, APB said: "For more than a decade, Tiger has been committed to supporting football at the national, regional and international levels. As such, Tiger has been instrumental in developing the stature of football and the enjoyment of the sport in Asia. We are proud to be continuing Tiger's long history of football patronage with this landmark partnership with FC Barcelona. Increasingly, as world soccer garners a higher level of interest among fans in the region, it is only befitting that Tiger keeps its paws on the pulse of its target consumers and gravitates towards offering new football experiences and excitement to fans here with more world-class soccer action." Dr Buckley added: "FC Barcelona is one of the best football teams in the world and Tiger's partnership with the club demonstrates our desire to be one of the largest and long-term supporters of the sport in Asia. While Tiger continues to be the official beer for Arsenal FC in Singapore, Thailand, Vietnam and Malaysia, our new partnership with FC Barcelona reinforces our commitment to bring only the best soccer experiences to Asia. In turn, we hope to inspire football fans and players to enhance their passion for the sport and raise the level of the game in the region." In the months ahead, Tiger Beer consumers and soccer fans can look forward to the new partnership bringing forth a myriad of "money can't buy" soccer experiences. These include tickets and paid trips to catch FC Barcelona play 'live' in the famous Camp Nou Stadium or at important domestic and European matches throughout the football season, the possibility to get close to the players; and the chance to win exclusive memorabilia like autographed soccer balls and "match-fresh" jerseys of renowned FC Barcelona team members. Enthusiastic about the inaugural partnership with Singapore's iconic beer brand, Mr Javier Muņoa, International Marketing Director, FC Barcelona, said: "FC Barcelona is very happy to commence this partnership with Asia Pacific Breweries for Southeast Asia. Both Tiger and FC Barcelona are leaders in their fields and our partnership will continue to help us distinguish our brands. Together with Tiger which has an established connection with football fans in Southeast Asia, FC Barcelona aims, too, to reach out to them and build a stronger and richer relationship with fans here. We want to offer fans the chance to get to know the rich and successful history of FC Barcelona. It is an exciting time for us at FC Barcelona and we look forward to sharing some of the excitement with fans in Southeast Asia, thanks to Tiger." Tiger Beer and football have always been a winning combination. Tiger Beer has been a patron of football since the early 1990s when the brand sponsored events like the Malaysia Cup and in the mid-1990s, the S-League, Singapore's professional football league and the country's national team, The Singapore Lions, as well as regional platforms like the Tiger Beer Cup and the ASEAN Football Championship. To establish a community of football lovers, Tiger Beer FC, a football fan club, has also been set up in Singapore, Malaysia and Vietnam. Tiger Beer FC offers its members exclusive privileges as well as novel and exciting ways of experiencing football, such as catching "live" football matches on big screens with friends and of course, Tiger Beer.
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Newsroom 2006 listing