27 February 2009

APB Appoints New General Manager for Hatay Brewery Limited

Asia Pacific Breweries Ltd (APB) is pleased to announce that Mr Larry Lee Chio Lim will assume the position of General Manager of Hatay Brewery Limited (HBL), a wholly-owned subsidiary of APB in north Vietnam from 1 March 2009.

As the General Manager of HBL, Mr Lee will be responsible for the overall management of strategic and operational matters such as sales and commercial activities of the company’s brands, technical and business development.

Mr Lee, a 20-year veteran of the beer industry, first joined APB from 1989 to 1994 when he played an integral role in marketing the Group’s beer brands in Singapore, Cambodia, Papua New Guinea, Vietnam and Thailand. Following an eight-year stint with Heineken Brouwerijen B.V., Mr Lee rejoined APB’s China operation in 2002.

Mr Lee spent the last five years in Vietnam Brewery Limited (VBL) as Commercial Manager and then as Business Head – Central Region. He was instrumental in driving the growth of VBL’s key beer brands and extending the distribution network into the major cities in Central Vietnam.

Graduated with a Bachelor of Arts from the National University of Singapore, Mr Lee held an appointment with the Singapore Foreign Service prior to joining APB in 1989.

Newsroom 2009 listing

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