NEWS RELEASE
Responsible Alcohol Consumption
Responsible Alcohol Consumption
RESPONSIBLE ALCOHOL CONSUMPTION
Responsible drinking campaign, "Get Your Sexy Back", spreads the anti-binge drinking message amongst young adults in Singapore
As a responsible beer brewer, APB and its breweries advocate responsible alcohol consumption and are pro-active in our stance against alcohol misuse such as binge and underage drinking as well as drink driving.
APB’s Alcohol Policy, Employees’ Code of Conduct and Marketing Code govern the way we conduct our business and market our beer brands. While we are mindful of the various cultures and social norms in the respective markets where we operate, we also pride ourselves not only as a responsible marketer, but also one that encourages responsible drinking.
Our position to deliberately exclude those of below legal drinking age and programmes that may be deemed to encourage excessive alcohol consumption in our beer marketing plans, underlines our dedication to promote our products in a responsible and ethical manner. Likewise, we imbue in our employees, the appropriate mindset and knowledge so that they, as ambassadors of the company, can conduct themselves responsibly and demonstrate a positive attitude towards alcohol consumption.
To promote responsible consumption and combat alcohol misuse, our operating companies are actively engaged in causes in partnership with various authorities and associations. To see our recent efforts in promoting responsible consumption, visit www.Drink-Savvy.com.
