Asia Pacific Breweries Limited (APBL)

New game-changing tournament introduced to elevate the level of passion for football across Asia  

Tiger is putting a fresh spin to street football. With the goal of elevating the level of passion for football, the international beer brand announced today that it will be launching Tiger Street Football competition on the streets of Asia – namely in Singapore, China, Malaysia, Thailand and Vietnam in partnership with ESPN STAR Sports’ Event Management arm, with its rich experience in organizing large-scale sporting events across the region.

With a unique oval, caged pitch, no sidelines and a dynamic, continuous state of play, the game-changing tournament provides a refreshing platform for players to showcase their talent and at the same time, provide non-stop exciting action for spectators in the months of April through to September.

The 182 teams competing in Tiger Street Football will be made up of not just consumer teams of aspiring footballers, but will include some of the world’s best street footballers from top football nations who will pit their skills against the winning consumer teams in matches at the local competitions as well as compete in the Grand Finals. The prestigious line-up includes street football teams from England, Brazil, Spain and Argentina.

Tiger Street Football Format

The game comes on fast and furious in quick bursts of two six-minute halves with two minutes of half-time. To ensure the competition is packed with high-energy action, all games are played in a five-a-side format, with a substitute member from each team at the sidelines.

International football star and Tiger’s Football Champion, Wayne Rooney is all praise for the new format, saying, “Street football has been a very big part of my life since I was young, and it has taught me skills that I still use to further my game today. In a way, street football mirrors my attitude in football and in life. It is all about the passion for the game, a drive to win and most of all, it’s on the streets and everyone can play. The non-stop play in Tiger Street Football makes it dynamic, fun and all about winning and striving to push yourself further. It is a great inspiration to the fans to aspire to be the best footballer they can be.”

Said Mr Edmond Neo, Director, Group Commercial, Asia Pacific Breweries Ltd, “Tiger has always thrived on delivering the best ‘live’ football action to consumers through partnership with Arsenal FC and most recently, having Wayne Rooney as Tiger’s Football Champion. Now, with Tiger Street Football kicking off across Asia, we hope to bring to fans a new and exciting dimension to the Tiger football experience. With a faster pace and constant play format, Tiger Street Football will make the sport more engaging and accessible by bringing ‘live’ action to the streets. We want fans to be able to play with the best around the world, have an unparalleled viewing experience and enjoy all that with world-acclaimed Tiger beer.”

Added Mr Harvey Davis, ESPN STAR Sports Vice President, Event Management, “We are delighted to collaborate with Asia Pacific Breweries to stage this exciting tournament across the region and we are committed to offer our expertise to create an event that brings Tiger Beer’s vibrant brand image alive on-ground and on our networks. This will certainly be a visual treat for football fans and aspiring players with so many prominent teams competing, and we look forward to delivering another marquee event.”

The competition will kick off in Singapore on April 16 - 17 before moving regionally to Bangkok, Thailand (May); Guangzhou, China (July); Ho Chi Minh, Vietnam (August) with the culmination of an adrenaline-filled international grand finale in Kuala Lumpur, Malaysia (September). At the Grand Finals, the top team from each local leg will not only win attractive cash prizes but a chance to fight it out to be the Tiger Street Football Champion and win the coveted top prize of USD30,000.

Throughout the entire competition season through to the Grand Finals, winners will be able to bring home attractive cash prizes totaling about USD80,000 plus award-winning Tiger beer.

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